WORK   INFO

FIORITURA


Project

Branding & Cover Design

︎ Fioritura Music

Fioritura is a group of electronic musicians producing a new and different sound. I had the opportunity to create their brand and a cover for their new single Brain Melt.

Visual System
Lockups
With ties to Jamaica and Korea, I chose to pull from traditional Korean medallions and flowers found in Jamaica. I focused on the internal flower structure and petal shape of the Lignum Vitae combined with an eye to represent a divine omniscience. The abstract mirrored “F” shape is also referencing geometric patterns found in traditional Korean patterns.


Typography & Color Scheme
Silka Regular Caps

Brand Exploration

Shirt Design

Cover Design